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Successful completion of this sequence results in the award of an overall Brooklyn College Organizational Development Certificate. *

Sequence Locations: DYCD offices, 156, 157 and 161 William Street, Manhattan
All courses start at 9:30 a.m. and end at 4:30 p.m.

The courses in each sequence build upon each other, with earlier courses providing helpful background for the material covered in later courses. However, it is not essential to take all the courses in a sequence, particularly if you have some experience in the areas covered in the earlier courses.

Course OD1: Outreach and Fundraising | January 14, 2010

Intended for: admin and fundraising staff

Learn how to survive in difficult economic times, and when times improve, you will thrive. The key to success is maintaining an ongoing outreach effort, even when there is no specific need. We will cover:

1. Writing winning grant proposals
2. Hands-on writing workshop
3. Public outreach and promotional planning
4. Effective event follow-up
5. Media relations and PR, including Internet PR techniques
6. Advertising in old and new media; market research

Intended for: EDs and admin staff

How do you make the most efficient use of the resources you are able to garner? This course presents a variety of creative ways to stretch your dollar without making your staff and clientele feel that you are in “do or die” mode!

1. Using volunteers effectively
2. Staff employment models; hourly versus full-time; home-based versus office-based. Legal and reporting implications
3. Improving employee performance through coaching and mentoring
4. Time tracking techniques; budgeting time toward revenue-producing projects
5. Effective use of outsourcing to minimize the need for in-house staff
6. Partnering with other local nonprofits; joint purchasing, projects and fundraising efforts. Reaping the benefits while avoiding the pitfalls
7. “Going Green”: how to minimize your energy expenditures while preserving the environment

Intended for: EDs and admin staff

Whatever the economy doles out, it’s still important to clearly articulate your organization’s goals and determine strategies to stay on course with them. This course lays out strategies for formulating your course and staying on it. We will cover:

1. Articulating and promulgating a mission statement
2. Constructing a service delivery plan in line with the mission statement
3. Assigning costs to the delivery plan; planning a strategy for raising funds to cover costs and adjusting the delivery plan as needed to coincide with realistic fundraising expectations
4. Learning to say “no” – how to avoid going “off-plan” when tempting ideas present themselves, without buttoning your organization into a straightjacket
5. Delegation: how to assign tasks to others and track deliverables; project management techniques
6. Crisis management: general rules for reacting productively when plans go awry despite best efforts

Intended for: EDs and admin staff

This course lays the groundwork for a new philosophy of management and leadership, and provides participants a foundation for implementing this new philosophy and for monitoring and refining the results. Level I of this course focuses on management and leadership.

1. Understanding of leadership and the empowerment process
2. Leadership theories and techniques
3. Employee and organizational wellness through coaching
4. A leadership credo and legacy
5. Self awareness and leadership 

Intended for: EDs and admin staff
This course, a continuation of OD4, focuses on personal and interpersonal competencies.

1. Key interpersonal skills for organizational effectiveness
2. Facilitating meetings and giving presentations
3. Conflict management and negotiation skills
4. Working in teams
5. Delivering feedback - internally and externally
6. Cultural Competence 
7. Ethics, Values and Management  

Intended for: EDs and admin staff
To cap off the intensive discussions of the earlier courses in this sequence, we provide participants an opportunity to share situations and questions with other members of the group, and we give all participants the opportunity for one-on-one consultations with the experts that developed and delivered this course sequence.

*For those registering for the entire course sequence, Brooklyn College requires a $30 certificate charge. You may take the course sequence without paying this charge but will not receive the Brooklyn College certificate