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Course Location: Brooklyn College | February 18, 2010

Intended for: EDs, executive staff, senior program staff *

Course Location: Brooklyn College Student Center February 18, 2010

All courses start at 9:30 a.m. and end at 4:30 p.m.

Marketing can help your organization reach potential clients and funders, which can result in increased revenues and greater outside funding. It all adds up to improving your ability to achieve your mission. In this course, we will cover fundamental marketing concepts, spend some time exploring how these apply to your organization through in-class exercises, and participate in a couple of practical tutorials. We will cover:

1. Gaining clarity on targets and messaging: What are you actually offering and to whom? What do your funders need to see?
2. What do you want your marketing/marketing initiative to achieve?
3. Big benefits: The lizard brain and what your clients want
4. Demonstrating credibility: Don’t tell me, show me; the marketing power of stories
5. Reaching your clients/choosing formats: Print and email marketing, websites, newsletters, pamphlets, social marketing
6. Tutorial: email marketing
7. Tutorial: social media

*For those registering for the entire course sequence, Brooklyn College requires a $30 certificate charge. You may take the course sequence without paying this charge but will not receive the Brooklyn College certificate